HomeTeam Inspection Service Brand Manager Wins National Creative Award for Talents

Just this month we have the pleasure of celebrating not only our growth, but we also get to celebrate the accomplishments of our Brand Manager, Michelle Southworth.

Michelle has just won a national award for her creative talents in a competition to seek out the next design for Marshall’s 2010 football t-shirt. That’s not the only place that Michelle’s graphic design talents are utilized. Michelle is the creative brains behind all marketing and advertising collateral for HomeTeam Inspection Service.

In a Q&A with Michelle she gives an inside glimpse into the insights behind the creative.

When did you start with HomeTeam?

I started in July 2007.

What is the strategy behind HomeTeam Inspection Service creative?

The strategy behind all of our creative is to appeal to our target audience. With HomeTeam our main focus is creating pieces that are appealing to Real Estate Professionals. Keeping in mind what REALTORS® want to see from an inspection service and focusing on what is important to them. In addition, our team approach is a major point that we want to get across. We can offer a professional and efficient inspection that REALTORS’® clients will appreciate, all in about half of the time.

Have you ever given the HomeTeam Inspection Service brand a creative refresh? If so, when and why?

When I started with HomeTeam, we were in the process of launching a new logo. During this transition, my main responsibility was to re-create all of the marketing collateral with the new logo, and create a new brand image. In the past 3 years, that image has evolved, and will continue to evolve in efforts to keep our brand image relevant and appealing to our target audience.

What messages do you want to convey in the creative?

The most important message that we want to convey in our marketing pieces for HomeTeam Inspection Service is creating a professional brand image that our customers will trust. In the home inspection industry, there are a lot of people who will operate the business on their own who are not certified and do not provide professional service. Our franchisees for HomeTeam provide licensed or licensed and insured employees. Creating a professional image really helps set us apart from our competition who cannot provide the same quality service as we can.